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2024

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Shandong "Qingdao richest man" Qin Long: from rubber trade to tire manufacturing giant, leading a new chapter of intelligent manufacturing!


As the old saying goes: "no steps, even miles." It is fitting that Qin Long, who was born in Qingdao, Shandong province, in July 1965, should be quoted as saying.

From the starting point of rubber trade to today's tire manufacturing giant, Qin Long has written a legendary entrepreneurial history with his perseverance and keen market insight.

In 2007, Qin Long began to plan for the transformation of tire manufacturing, at that time, he, like a craftsman, began to carve his own tire kingdom.

The establishment of Qingdao SenQilin Tire Co., Ltd. marked his formal entry into the door of tire manufacturing industry. In just a few years, Qin Long has built SenQilin into a dark horse in China's tire manufacturing industry with his extraordinary wisdom and unremitting efforts.

In 2010, Qinlong targeted the high-end field of aviation tires and officially launched the development of aviation tires project. This decision not only demonstrates Qin Long's foresight, but also shows his courage to challenge the unknown and climb the peak of the industry.

And Qin Long's pursuit of intelligent manufacturing is even more impressive. In 2012, Senkirin began digital transformation, which not only improved the production efficiency of the enterprise, but also set off a wave of intelligent manufacturing in the industry.

Today, SenQilin has won the national intelligent manufacturing award four times, becoming the only Chinese tire company to win this award.

This achievement is not only an affirmation of the efforts of Qin Long and Sen Qilin team, but also an inspiration for the intelligent transformation of China's tire manufacturing industry. Under the leadership of Qin Long, SenQilin not only gained a foothold in the domestic market, but also shone in the international market.

In 2016, Senkirin Tire (Thailand) Co., Ltd. successfully passed the Brazilian audit and obtained the Brazilian certification, which undoubtedly opened a door for Senkirin to enter the international market.

In 2020, SenQilin successfully landed on the Shenzhen Stock Exchange's small and medium-sized board IPO, becoming the 14th listed tire company in China and the 43rd A-share listed company in Qingdao, an achievement that propelled Qin Long to the throne of "Qingdao's richest man".

In March 2023, Qin Long ranked the 2620th in the Hurun Global Rich List 2023 with a fortune of 8 billion yuan, and in October of the same year, Qin Long ranked the 669 in the Hurun Rich List 2023 with a fortune of 9 billion yuan.

At the same time, according to Sen Qilin's financial report: 2023 to achieve operating income of 7.842 billion yuan, an increase of 24.63%; Net profit was 1.369 billion yuan, up 70.88% year on year.

However, Qin Long's success is no accident. He is well aware of the truth that "a journey of a thousand miles begins with a single step" and always adheres to the concept of quality-oriented and innovation-driven development.

He understands the philosophy of "one hundred achievements, one step further", and has always maintained a keen insight and unremitting pursuit of new technologies and new markets.

Today, Qin Long is no longer the small boss only engaged in rubber and tire trade, but has become a leader in leading the intelligent transformation of tire manufacturing.

In my opinion, Qin Long's successful experience has a profound inspiration for ordinary entrepreneurs. He dared to transform, from rubber trading to tire manufacturing, showing keen market insight and willingness to take risks.

Secondly, he pays attention to technological innovation, and continuously improves product quality and production efficiency through digital transformation and intelligent manufacturing, which reflects the importance of technological innovation.

In addition, Qin Long is also good at capital operation, introducing strategic investors through capital expansion and other ways to achieve rapid development of the company.

Entrepreneurs can learn from Qin Long's experience, maintain a keen market insight, pay attention to technological innovation and capital operation, and dare to take risks and constantly challenge themselves in order to stand out in the fierce market competition.

Conclusion: Qin Long, with enterprising innovative thinking, successfully transformed the rubber trade into a tire manufacturing giant, not only showing the courage and wisdom of entrepreneurs, but also writing a new chapter in the field of intelligent manufacturing.

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Chengdu Kingshili Technology Co., Ltd.

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